Privacy policy

Sports Shawties  
Last Updated: February 20, 2026

1. Introduction

Sports Shawties ("we," "us," "our," or "Sports Shawties") is committed to protecting your privacy and building trust with our community. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website (sportsshawties.com), participate in our events, sign up for our newsletter, apply to be an ambassador, submit sponsorship inquiries, or otherwise interact with our services

Please read this Privacy Policy carefully. If you do not agree with our practices, please do not use our website or services. This Privacy Policy applies to all visitors and users of our website and anyone who engages with Sports Shawties through any channel

2. What Personal Information We Collect

We collect personal information in the following ways:

2.1 Information You Provide Directly

When you interact with Sports Shawties, you may voluntarily provide:

- Name and Contact Information: Your full name, email address, phone number, and mailing address

- Event Registration: Information about which events you're interested in attending, ticket preferences, dietary restrictions, and accessibility needs

- Newsletter Signup: Your email address and preferred communication frequency

- Ambassador Program Application: Your name, email, phone, city/region, Instagram handle, relevant experience, and motivation for joining our team

- Sponsorship Inquiries: Company name, contact person, email, phone, company information, and sponsorship interest details

- Contact Forms: Any messages, questions, or feedback you submit through our contact form

- Payment Information: If you book events or make purchases through our platform, payment details are processed through secure third-party payment processors (see Section 6 for details)

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain non-personal information:

- Cookies and Tracking Technologies: We use cookies to enhance your browsing experience, remember your preferences, and analyze website traffic. This includes analytics cookies that help us understand how visitors use our site

- Website Analytics: IP address, browser type, operating system, pages visited, time spent on pages, and referring website

- Device Information: Device type, screen resolution, and language preferences

- Location Data: General location based on IP address (city/state level, not precise GPS)


### 2.3 Information from Third Parties

We may receive information about you from:

- Event Partners: Venue operators or co-hosts may share attendee information with us

- Social Media: If you interact with us on Instagram, Facebook, or other platforms, we may collect publicly available information from your profile

- Form Integrations: HubSpot and MailerLite may provide data analytics about form submissions and email engagement

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## 3. How We Use Your Personal Information

We use your personal information for the following purposes:

### 3.1 Event Services and Operations

- Registering you for events and tailgates

- Sending event details, confirmations, and reminders

- Processing ticket purchases and refunds

- Coordinating accommodations, transportation, and logistics

- Managing your event experience and gathering feedback

### 3.2 Community Building and Communication

- Sending you our newsletter with updates about upcoming events, brand partnerships, and community news

- Notifying you about new ambassador opportunities or sponsorship partnerships

- Responding to your inquiries or support requests

- Sharing user testimonials or success stories (with your consent)

### 3.3 Ambassador and Sponsorship Programs

- Evaluating your application to become a Sports Shawties Ambassador

- Managing your ambassador account, commission tracking, and communications

- Processing sponsorship inquiries and building partnership agreements

- Providing you with marketing materials, templates, and resources

### 3.4 Website Improvement and Analytics

- Analyzing how visitors use our website to improve functionality, design, and content

- Understanding traffic patterns and user behavior

- Personalizing your experience on our website

- Troubleshooting technical issues and preventing fraud

### 3.5 Legal and Compliance

- Complying with applicable laws and regulations

- Protecting our legal rights and the rights of our community members

- Responding to lawful requests from authorities

## 4. Legal Basis for Processing Your Information

We process your personal information based on the following legal grounds:

- Consent: You have explicitly agreed to receive communications or participate in programs

- Contractual Necessity: We need your information to fulfill event registrations, ambassador agreements, or sponsorship arrangements

- Legitimate Interests: We use data to improve our website, prevent fraud, and enhance our community services

- Legal Obligation: We are required by law to collect and retain certain information

## 5. How We Share Your Personal Information


We do not sell, rent, or share your personal information with third parties for marketing purposes. However, we may share your information in the following limited circumstances:

### 5.1 Service Providers

We share information with trusted third-party vendors who help us operate our website and services, including:

- MailerLite: Email marketing and newsletter platform

- HubSpot: Customer relationship management and form management

- Squarespace: Website hosting and management

- Payment Processors: Secure third-party payment platforms (Stripe, Square, etc.)

- Analytics Providers: Google Analytics for website traffic analysis

These vendors are contractually obligated to use your information only to provide services to us and to maintain the confidentiality of your data.

### 5.2 Event Partners and Venues

If you register for an event, we may share your name and contact information with:

- Event venues and organizers

- Co-hosts or partner organizations

- Transportation or accommodation providers (as needed for trip logistics)

### 5.3 Legal Requirements

We may disclose your information if required by law, legal process, or governmental request, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

### 5.4 Business Transfers

If Sports Shawties is involved in a merger, acquisition, bankruptcy, or asset sale, your personal information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

## 6. Third-Party Services and Links

Our website may contain links to third-party websites and services. This Privacy Policy does not apply to external websites, and we are not responsible for their privacy practices. We encourage you to review the privacy policies of any third-party sites before providing your personal information.

### 6.1 Payment Processing

When you make a payment through our website, your payment information is processed by secure third-party payment processors. We do not store credit card details on our servers. Payment processors maintain their own privacy policies, and we encourage you to review them.

### 6.2 Social Media Integration

Our website may include social media buttons and feeds. Interacting with these features may result in data collection by the social media platform. Review the privacy policies of Instagram, Facebook, and other platforms for details.

## 7. Data Security

We take the security of your personal information seriously and implement industry-standard measures to protect it from unauthorized access, disclosure, alteration, and destruction:


- Encryption: We use SSL/TLS encryption to protect data transmitted over the internet

- Secure Storage: Your information is stored on secure servers with advanced firewall and access control measures

- Access Controls: Only authorized Sports Shawties staff and trusted service providers have access to your personal information

- Regular Audits: We regularly review our security practices to identify and address vulnerabilities

However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security. You use our services at your own risk.

## 8. Data Retention


We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy:

- Newsletter Subscribers: Until you unsubscribe

- Event Registrants: For the duration of the event plus 1-2 years for customer service and legal purposes

- Ambassador Program Members: For the duration of your participation plus 2 years after termination

- Contact Form Submissions: 1-2 years unless you request deletion

- Analytics Data: Typically retained for 26 months by Google Analytics

If you request deletion of your data, we will remove it within 30 days (except where we are legally required to retain it).

## 9. Your Privacy Rights and Choices

Depending on your location, you may have the following rights:

### 9.1 Right to Access

You have the right to request a copy of the personal information we hold about you.

### 9.2 Right to Correction

You can request that we correct inaccurate or incomplete information.

### 9.3 Right to Deletion

You have the right to request deletion of your personal information, subject to certain exceptions (e.g., if we need to retain it for legal compliance).

### 9.4 Right to Opt-Out of Communications

You can unsubscribe from our newsletter at any time by clicking the "unsubscribe" link at the bottom of any email or by contacting us directly.

### 9.5 Right to Data Portability

You can request a copy of your personal information in a portable format.

### 9.6 Right to Object

You can object to our use of your personal information for certain purposes, such as direct marketing or profiling.

### 9.7 Cookie Preferences

You can control cookie settings through your browser. Most browsers allow you to refuse cookies or alert you when a cookie is being sent. Note that disabling cookies may affect website functionality.

### 9.8 Do Not Track (DNT)

Some browsers include a "Do Not Track" feature. Our website does not currently respond to DNT signals, but you can manage your privacy preferences through browser settings and our cookie banner.

## 10. Children's Privacy

Our website and services are not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected information from a child under 13, we will take steps to delete such information and terminate the child's account. If you believe we have collected information from a child under 13, please contact us immediately.

For users between 13 and 18, parental consent may be required in some jurisdictions. We encourage parents and guardians to be involved in their children's online activities.

## 11. California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a California resident, you have specific rights under the CCPA and CPRA:

- Right to Know: You can request what personal information we collect, use, and share

- Right to Delete: You can request deletion of your personal information

- Right to Opt-Out: You can opt out of the sale or sharing of your personal information (note: we do not sell personal information, but you may opt out of other data sharing)

- Right to Correct: You can request correction of inaccurate personal information

- Right to Limit Use: You can limit how we use sensitive personal information

To exercise these rights, contact us at amaya@sportsshawties.com with "California Privacy Request" in the subject line. We will verify your identity and respond within 45 days.

We will not discriminate against you for exercising your privacy rights.

## 12. General Data Protection Regulation (GDPR) Compliance

If you are located in the European Union or the United Kingdom, you have rights under the GDPR:

- Legal Basis: We process your data based on consent, contractual necessity, or legitimate interests

- Data Controller: Sports Shawties is the data controller for your information

- Right to Access, Correct, Delete, and Port: You have all rights outlined in Section 9

- Right to Lodge a Complaint: You can file a complaint with your local data protection authority


We process personal data only with your explicit consent or as necessary to provide our services. If you withdraw consent, we will stop processing your data (except where legally required to continue).


## 13. Marketing and Communications


### 13.1 Newsletter and Promotional Emails

When you sign up for our newsletter, you consent to receive emails about upcoming events, promotions, and community news. You can unsubscribe at any time by:


- Clicking the "unsubscribe" link at the bottom of any email

- Contacting us at amaya@sportsshawties.com

- Updating your email preferences in your account (if applicable)


### 13.2 SMS and Push Notifications

If you opt in to SMS or push notifications, we will send you messages about events and updates. Standard messaging rates may apply. You can opt out by replying "STOP" to SMS or disabling push notifications in your browser/app settings.


### 13.3 Social Media

We may contact you through Instagram, Facebook, or other social platforms. Your interactions with our social media accounts are subject to the privacy policies of those platforms.


## 14. Cookies and Tracking Technologies


### 14.1 Types of Cookies We Use

- Essential Cookies: Necessary for website functionality (login, security, site performance)

- Analytics Cookies: Help us understand how visitors use our site (Google Analytics)

- Marketing Cookies: May be used to track engagement and personalize content

- Social Media Cookies: Placed by social media platforms when you interact with our social features


### 14.2 Managing Cookies

You can control cookies through:


- Browser Settings: Most browsers allow you to block or delete cookies

- Cookie Consent Banner: We provide an option to accept or reject non-essential cookies when you first visit our site

- Opt-Out Tools: Google Analytics Opt-Out Browser Add-on is available


Disabling cookies may affect website functionality and your user experience.


## 15. International Data Transfers


If you are located outside the United States, be aware that we may transfer your personal information to the United States or other countries. By using our services, you consent to such transfers. We implement standard contractual clauses and other safeguards to protect your information during international transfers.


## 16. Changes to This Privacy Policy


We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by:


- Posting the updated policy on our website with a new "Last Updated" date

- Sending you an email notification (for material changes)

- Requiring your consent (if required by law)


Your continued use of our website or services after changes become effective constitutes your acceptance of the updated Privacy Policy.



## 17. Contact Us


If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:


Sports Shawties  

Email: amaya@sportsshawties.com  

Mailing Address: 1142 Brookview Place, Elkins Park, PA 19027  

Instagram: @sportsshawties


Response Time: We will respond to privacy inquiries within 30 days.


For California residents submitting a CCPA/CPRA request, please include "California Privacy Request" in the subject line.


For GDPR inquiries, please include "GDPR Request" in the subject line.



## 18. Jurisdiction and Governing Law


This Privacy Policy is governed by the laws of Pennsylvania and the United States. Any disputes arising from this policy or our privacy practices shall be subject to the jurisdiction of the courts of Pennsylvania, unless otherwise required by applicable law.

Thank you for being part of the Sports Shawties community. Your trust matters to us, and we're committed to protecting your privacy.